What is Digital Marketing and How does it work

what is digital marketing

Digital Marketing For Business

What is digital marketing?

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
In simple words - digital marketing is nothing but connecting to your customer through the internet and earn the loyalty of the customer. Which will enable for a better way of profit
The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
Enter digital marketing -- in other words, any form of marketing that exists online.

So what exactly is Digital Marketing?

Let me explain how a digital marketing works, the following are the assets which you will be having for your business.

Ø Your website
Ø Blog posts
Ø Ebooks and whitepapers
Ø Infographics
Ø Interactive tools
Ø Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Ø Earned online coverage (PR, social media, and reviews)
Ø Online brochures and lookbooks
Ø Branding assets (logos, fonts, etc.)


The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content. 

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. 

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. 

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR but in the online space.

Does Digital Marketing Work for All Businesses? B2B and B2C?

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs and creating valuable online content. However, that’s not to say that all businesses should implement a digital marketing strategy in the same way.

For B2B

If your company is B2B, your digital marketing efforts are likely to be centred around the online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.
Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online.

For B2C

If your company is B2C, depending on the price point of your products, it’s likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson.
For that reason, you’re probably less likely to focus on ‘leads’ in their traditional sense, and more likely to focus on building an accelerated buyer’s journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).
For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn.

Final Words:

I hope this article will help you people to some extent.  We are experienced digital marketing company in Bangalore. We can easily change your website according to the search engine and increase the ranking easily and help you in marketing and branding of your business. Click here to contact us 

Mobile Marketing For Business success

Mobile Marketing

Mobile Marketing

Is one of the digital marketing tactics which can be used for promotional activity of products and services through cell phones and smartphones.

Let’s discuss how mobile marketing helps for your business.Imagine you're working hard to increase your business sales and you're not able to see enough of the sales happening accordingly.

“You feel unhappy due to the sale results”

For Example, you were expecting 100% of sales for this month and only 25% sales are converted. 
Let’s calculate 25% of sales, which you have received for this month and divide it for the following purpose.

  1. Salary for your Marketing Team and Office staffs
  2. Expenses you have spent for travelling, advertisements etc…
  3. Maintains Expenses
  4. Time and Energy you have spent for improvement of your business     

You might think why I am explaining these points and how you can work less, for more profit?

Mobile Marketing for Business

Why I am explaining these points???

Because you are already on the way to the failure of your business, step by step. Your competitors are running the races with success using digital marketing tactics, which will help them to improve their business. 

Digital Marketing For Business Growth

Mobile Marketing is the easiest way to promote your sales and services. Plus - one of the fastest ways to reach your customers through SMS Marketing before your competitors.

Benefits of Mobile Marketing:- 
  1. Quick and Easy way to share details regarding newly launched products
  2. Quick and Easy way to share details regarding Discounts
  3. Quick and Easy way to share details regarding Packages
  4. Quick and Easy way to Drive Traffic to your website
  5. Earn loyalty of your customer by keeping updated regarding your sales and services 

Here is a table which will explain the difference between Mobile Marketing and Digital Marketing.
Instant results

Instant results
Easy to work with
Not Easy to work, should be engaged with updates with Social Media etc…
Convenient to use

Convenient to use only for internet users
Direct marketing

Direct marketing through the Internet
Tracking user response
Tracking user response through comments and forms
Huge viral potential

Huge viral potential
Mass communication made easy
Mass communication through social media where everyone can go through others comments
No Need of the Internet for customers to see SMS
The need of Internet connection for promotion.

Points to Remember:-

  1. Mobile Marketing is one of the simple ways in digital marketing tactics, which can be used as the first step for the promotion of your sales and services.
  2. Mobile Marketing is cost effective.
  3. Also, use a simple and easy method of SMS to promote your sales and services.
  4. Also, keep a list of customers who are interested in your sales and services and update them accordingly.


I hope this article will help you people to some extent.  We have experienced Web Design and Digital marketing company in Bangalore. We can support you for marketing and branding of your business. Click here to contact us

Social Media Marketing For Businesses

“Nothing influences people more than a recommendation from a trusted friend.”

− Mark Zuckerberg, Founder of Facebook

Social Media Marketing

Social Media Marketing

Today let’s discuss Social Media Marketing which is also known as SMM in Digital Marketing.

In today’s business is dominated by customers and their demands. People prefer to see referrals, reviews over Google search results or a website before purchasing a product or services.

Social Media Marketing is one of the most powerful tools which can be used to benefit your business.

About Social Media Marketing

Using Social Media for Marketing can enable Your Business to look further to reach more customers. Your customers are interacting with brands through social media, therefore, having a strong Social Media Marketing plan and presence on the web is the key to tapping into your customer’s interest.

Here are a few reasons why Social Media Marketing is important for your businesses.

Gain valuable customer insights

Know about your customer who they are, what they like and how do they feel about your brand. Through daily social media, activities engage with your customers and gather a relevant customer data which will be useful to make smarter decisions in your business.
You can test your customer's reaction and get analyses report regarding the conversation around your brand.

Increase brand awareness and loyalty

It is easy for your customers to find each and every detail regarding your business brand through social media, you can update regarding upcoming products details. Which will enable your customers to find and connect with your business brand, you're more likely to increase customer retention and brand loyalty.

Generate higher converting leads

Regular and timely interactions with customers regarding your product and services on social media will increases sales and services for your business. In the year 2015 many companies of the state reported that they nearly increased 75 percent of sales by engaging on social media within 12 months.

Provide rich customer experiences

Most of your customers expect you to be on social media since 67 percent of consumers visit your social media to review your product and get customer service. They expect fast response time and 24/7 support and companies which deliver the fast responses will be the winner.

Increase website traffic and search ranking

The best way to increase traffic for your business website is through social media. Not only do social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.

Find out what your competitors are doing

With the help of social media monitoring, you will get a key information about your competitors.  This will initially help you to make strategic business decisions and stay ahead of your competitors.

Share content faster and easier

With the help of social media, specifically, when it comes to sharing content about your business, all you need to do is to share the details regarding your brand on social media network accounts.

Geotarget content

Geo–targeting is an effective way to share your message to specific location audiences. Many of the social media like Facebook, Twitter and others have tools that allow you to communicate the right kind of content to your targeted audience.

Build relationships

Social media isn’t about sharing your brand or promoting your business. It is one of the best ways to build a relationship with your customers. For example, social media allows your customers to create a dialogue regarding your brand before, during and after when they have booked a product or services with your company. This kind of social media dialogue between your brand and customers is something which traditional advertising cannot achieve.


I hope this article will help you people to some extent.  We have experienced in Web Designing and Digital marketing, we are Bangalore based company. We can support you for marketing and branding of your business. Click here to contact us