Digital Marketing For Business
What is digital marketing?
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
In simple words - digital marketing is nothing but connecting to your customer through the internet and earn the loyalty of the customer. Which will enable for a better way of profit
The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
Enter digital marketing -- in other words, any form of marketing that exists online.
So what exactly is Digital Marketing?
Let me explain how a digital marketing works, the following are the assets which you will be having for your business.
Ø Your website
Ø Blog posts
Ø Ebooks and whitepapers
Ø Interactive tools
Ø Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Ø Earned online coverage (PR, social media, and reviews)
Ø Online brochures and lookbooks
Ø Branding assets (logos, fonts, etc.)
Does Digital Marketing Work for All Businesses? B2B and B2C?
Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs and creating valuable online content. However, that’s not to say that all businesses should implement a digital marketing strategy in the same way.
If your company is B2B, your digital marketing efforts are likely to be centred around the online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.
Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online.
If your company is B2C, depending on the price point of your products, it’s likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson.
For that reason, you’re probably less likely to focus on ‘leads’ in their traditional sense, and more likely to focus on building an accelerated buyer’s journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).
For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn.